With over a decade of experience and an approach rooted in exercise physiology and education, Blueprint provides individual athletes, teams, and businesses with the most comprehensive and progressive model for long-term athlete development.


An all-inclusive approach including skill development, injury prevention, conditioning, nutrition, and sport psychology


A scaffolded long-term approach that provides ongoing improvement without plateaus. Foundation first, process second, outcome third.


Distinct programs tailored to individuals, outcomes, age groups, and disciplines. Unique plans for unique needs.

"2018 will be my second season working with Blueprint Athlete Development and I have not only felt an increase in my athletic performance but also a new type of motivation and enthusiasm in my training. Having a program that changes with you and is always challenging makes it certain you don’t settle."

– Miranda Miller, 2017 Women's Downhill World Champion


Blueprint athlete, Rhys Verner racing Crankworx Summer Series 2020

Rhys Verner

Miranda Miller, Blueprint Athlete

Miranda Miller

Lee Jackson - Blueprint Athlete

Lee Jackson

Remi Gauvin - Blueprint trained mountain bike racer

Remi Gauvin

Blueprint athlete, Kasper Woolley fast on his MTB

Kasper Woolley

Blueprint athlete, Elliot Jameson racing Crankworx Summer Series 2020

Elliot Jamieson


"Although this is my first year formally being coached by Blueprint Athlete Development, Joel has been a part of my development for the last five-plus years as a role model. While racing World Cup Cross Country the last few years I would help with the Whistler DFX program alongside Joel and this helped to keep my skills sharp as well as building upon other important areas such as coaching and being able to communicate what I am doing.

Now that I have decided to focus my efforts on enduro I think it’s the perfect time for myself and Blueprint Athlete Development to link up formally. Having previously worked together in some form over the last couple of years I’m very excited to see what this next season will bring."

– Rhys Verner, Kona Factory EWS Racer


Blueprint Athlete Development provides organized and thorough structures for everything from aspiring young athletes to elites, individuals to bike parks and schools. Each plan encourages sustainable development through ongoing collaboration and consultation.


Individual and group models catering to motivated athletes. Deliberately structured for specific needs, goals and timelines.


Practical programs tailored to completely fulfill the needs of each client. Each element seamlessly integrated with the next.


Ongoing communication, modification, testing and feedback cohesively used in an athlete-centered regimen.


"After stepping away from DH and into Enduro in 2016 there were some big changes in my training. Joel tailored a program that allowed me to build the all-day endurance I needed as well as maintain the strength I had gained from DH training. Clearly we have been on the right track and it showed in my results after the first two rounds of the 2016 EWS and continued into and throughout 2017."

- Remi Gauvin; Rocky Mountain Rally EWS Team



At Blueprint, we work with athletes of all ages, with a focus on long-term development. We have coached athletes of all kinds, with a particular emphasis on cyclists. Whether young or old, amateurs, high performance or EWS winners and DH World Champions, we have you covered. Many of our athletes live abroad, so the majority of coaching and consulting takes place online, over the phone, and via video conferences. We can provide comprehensive coaching, skill development, and competition tactics, plus any additional resources you might need. Many of our athletes live close to our home of Squamish, BC or travel here for training purposes.

Our preference is to work with athletes holistically. Skills are affected by fitness and vice versa. Tactics and mental performance are universally critical also. That said, we have separated our coaching options for your consideration.


This type of coaching takes a holistic and long-term approach to improvement. We begin by addressing your deficiencies as a generalist, followed by working on the specifics that allow for personal bests and wins. Every aspect of an athlete's training is taken into consideration: strength, conditioning, skill development, cross-training, and flexibility, along with balancing their ongoing daily routines such as work, school, family, and rest. This process is data-driven and detail-oriented, yet flexible enough to change along with an athlete’s needs. These programs are a constant evolution, just like each individual.

$250CAD/month +GST (12-month commitment required)


We offer ongoing group training sessions and private coaching. Group training sessions generally cater to high-performance athletes; therefore, an application is mandatory prior to entry.


Private coaching options are designed specifically for each group
Price varies depending on group size and needs
Sessions are three or six hours long
6-session minimum


Custom coaching and independent practices built specifically for each athlete using self-filmed footage
A weekly skill-based workout, including points of emphasis and progressions, plus independent practice samples
Subsequent weeks are designed to address developmental needs. Custom-tailored to each individual
This process works the same as our in-person coaching sessions

$600 CAD +GST for 8 consecutive weeks of skill development


"After stepping away from ski racing in 2018 and committing 100% to mountain bike racing I needed someone with a complete training program. Joel helped me make massive gains in my fitness and skills on the bike. We have worked hard on improving my cornering technique and overall body position. This has not only improved my top speed but also my consistency during race runs which is something I have struggled with over the last two seasons. This year I have been able to race with more confidence and control which has made for some big improvements on the results sheet.

Joel’s unique approach to not only working on the fitness side but actually improving my skills on the trail has been a major part of my progress over the last three years. I am really excited to see what the future holds with Blueprint Athlete Development."

- Kasper Woolley; Yeti/OneUp Enduro Team



Blueprint Athlete Development also offers complete programming packages and ongoing support for developing coaches, teams, school districts, and bike parks. Current programs include the Whistler Development Team, Osprey National Enduro Development Team, and high school academies.

"Joel has been coaching in the Whistler Bike Park for 10 years, he is an outstanding coach and has a wealth of experience developing athletes of all levels. Joel was instrumental in the creation of the Whistler Development Team, from its inception to achieving amazing results with the team at B.C. Cups, Nationals, and Provincials. He is dedicated to the sport of mountain biking and his athletes in every way."

- Anna Boyd | DFX Kids Mountain Bike Programs Supervisor | Whistler Blackcomb


To apply or contact us for more information, please use the provided contact form. 

– Joel Harwood

Norco Bicycles partner with Blueprint Athlete Development
Blueprint Athlete Development partners with Poc Sports
Blueprint Athlete Development partners with Shimano
Blueprint Athlete Development partners with North Shore Billet
Blueprint Athlete Development partners with OneUp Components
Fox Racing Shox