With an approach rooted in exercise physiology and education, Blueprint provides individual athletes, teams, and businesses with the most comprehensive and progressive model for long-term athlete development.


Distinct programs tailored to individual needs, performance indicators, and training history. Unique plans for unique needs.


A science-based approach that provides ongoing improvement without plateaus. Foundation first, process second, outcome third.


An all-inclusive approach including skill development, injury prevention, strength training, conditioning, nutrition, and sport psychology

Joel Harwood is the head coach and owner of Blue Print Athlete Development

JOEL HARWOOD – Owner & Head Coach
  • Chartered Professional Coach
  • Masters of Education
  • Honours Bachelor of Kinesiology
  • Bachelor of Education
  • NCCP Competition Development Certified
  • NCCP Learning Facilitator
  • PMBI & IDP Trained
  • Over 15 years of skills coaching experience
  • Over 15 years of strength & conditioning coaching experience
  • Over 15 years of experiential education experience
  • Cycling British Columbia – Head Coach (all disciplines)
  • Wilderness First Responder
Javier Munos Santoz portrait, lead skills coach at Blueprint Athlete Development
  • PMBIA Air & Tech Certified
  • Instructor Development Program (IDP) Level 3 Certified
  • Over 10 years of coaching in the Whistler Mountain Bike Park
  • Over 10 years of  instructor training for Whistler Mountain Bike Park
  • Over 5 years as Professional Mountain Bike Instructor Association (PMBIA) Air & Tech Course Conductor
  • Association of Canadian  Mountain Guides (ACMG) Certified ASG
  • CASI Level 3 Ski Instructor
  • CSIA Level 3 Snowboard Instructor
  • Occupational First Aid
  • Wilderness First Responder


"After stepping away from ski racing in 2018 and committing 100% to mountain bike racing I needed someone with a complete training program. Joel helped me make massive gains in my fitness and skills on the bike. We have worked hard on improving my cornering technique and overall body position. This has not only improved my top speed but also my consistency during race runs which is something I have struggled with over the last two seasons. This year I have been able to race with more confidence and control which has made for some big improvements on the results sheet.

Joel’s unique approach to not only working on the fitness side but actually improving my skills on the trail has been a major part of my progress over the last three years. I am really excited to see what the future holds with Blueprint Athlete Development."

– Kasper Woolley, Yeti Factory Team



Blueprint Athlete Development provides thorough, data-driven programming for every kind of athlete from aspiring kids to professionals. We work with all kinds of sports, including cycling, motocross, alpine skiing, mountaineering, and team sports. Each plan encourages sustainable development through ongoing collaboration and consultation. No two athletes are the same, your training shouldn't be either.


Individual and flexible models catering to motivated athletes. Deliberately structured for specific needs, goals and timelines.


Practical programs tailored to completely fulfill the needs of each client. Seamlessly integrated, and catered towards key events.


Ongoing communication, modification, testing and feedback cohesively used in an athlete-centered regimen.

This type of coaching takes a holistic and long-term approach to maximizing athletic performance. We begin by addressing your deficiencies as a generalist, followed by working on the specifics that allow for personal bests and wins. Every aspect of an athlete's training is taken into consideration: strength, conditioning, skill development, cross-training, and flexibility, along with balancing daily routines such as work, school, family, and recovery. This process is data-driven and detail-oriented, yet flexible enough for ongoing adjustments. These programs are a constant evolution, just like each individual.


Athletes training with Blueprint Athlete Development benefit from access to our fully equipped exclusive gym and daily training environment in Squamish, B.C. The facility is also available for private training sessions, testing, and athletes have access to suit their training schedule or to utilize the team of physiotherapists and practitioners who operate from the space.


"I’ve been training with Joel for several years now, and I love his approach to training because he aims to make you a better rider and an all-around human/athlete. He covers all bases and keeps it fun in the process. If you’re starting racing or chasing down podiums, I highly recommend Blueprint."

– Lucas Cruz, Norco Factory Racing



Keegan Wright

Georgia Astle - Blueprint Athlete

Georgia Astle

Blueprint athlete, Elliot Jameson racing Crankworx Summer Series 2020

Elliot Jamieson

Blueprint athlete, Rhys Verner racing Crankworx Summer Series 2020

Rhys Verner

Blueprint athlete, Kasper Woolley fast on his MTB

Kasper Woolley


Jack Menzies



At Blueprint, we work closely with athletes to improve not only fitness but also to improve technique. Many of our athletes live abroad, so the majority of coaching and consulting takes place online, over the phone, and via video conferences. We can provide comprehensive coaching, skill development, and competition tactics, plus any additional resources you might need. Numerous athletes live close to our home of Squamish, BC or travel here for training purposes.

Our preference is to work with athletes holistically. Skills are affected by fitness and vice versa. Tactics and mental performance are also universally critical. That said, we have separated our coaching options for your consideration.

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"Although this is my first year formally being coached by Blueprint Athlete Development, Joel has been a part of my development for the last five-plus years as a role model. While racing World Cup Cross Country the last few years I would help with the Whistler DFX program alongside Joel and this helped to keep my skills sharp as well as building upon other important areas such as coaching and being able to communicate what I am doing.

Now that I have decided to focus my efforts on enduro I think it’s the perfect time for myself and Blueprint Athlete Development to link up formally. Having previously worked together in some form over the last couple of years I’m very excited to see what this next season will bring."

– Rhys Verner, Kona Factory EWS Racer


    For more information, to apply for coaching, or to connect about upcoming projects, please use the provided contact form. 

    – Joel Harwood

    Norco Bicycles partner with Blueprint Athlete Development
    Blueprint Athlete Development partners with Poc Sports
    Blueprint Athlete Development partners with Shimano
    Fox Racing Shox
    Blueprint Athlete Development partner, Vorsprung Suspension