With an approach rooted in exercise physiology and education, Blueprint provides individual athletes, teams, and businesses with the most comprehensive and progressive model for long-term athlete development.

Blueprint Athlete Development provides thorough, data-driven programming for every kind of athlete from aspiring kids to professionals. We work with all kinds of sports, including cycling, motocross, alpine skiing, mountaineering, and team sports. Each plan encourages sustainable development through ongoing collaboration and consultation. No two athletes are the same, your training shouldn't be either.

Athletes training with Blueprint Athlete Development benefit from access to our fully equipped exclusive gym and daily training environment in Squamish, B.C. The facility is also available for private training sessions, testing, and athletes have access to suit their training schedule or to utilize the team of physiotherapists and practitioners who operate from the space.

Our focus on long-term development with athletes in all aspects of their riding and training provides the ideal pathway and optimizes the likelihood of reaching goals. Several Blueprint athletes have worked with Joel for years, and some relationships go back to the beginning when Joel ran the Whistler Bike Park’s Development Team. Lucas Cruz is an example of the benefits possible from the long-term pathway, and he continues to work with Blueprint Athlete Development today. Rhys Verner, Emmett Hancock, Jack Menzies and Lief Rodgers are a few other riders who worked with Joel through their youth and have progressed to the professional level they dreamt of when starting.

Working with athletes from the early stages of their development provides the ideal training environment and culture through each development step. All aspects, from skills to strength and conditioning and psychology, can be specifically targeted to meet the individual’s needs and offer the best chance to succeed.

Each year, a few athletes from our training group are selected to receive additional support with bikes and equipment our generous partners provide. For 2023 the members are Max Halchuck, Logan Chapman, and Sophia Ervington.

These riders pit at races with our partners, receiving mechanical assistance and mentorship during a race weekend. Our partner brands also use Blueprint Racing as a means of talent identification and consideration for their factory teams.

At Blueprint, we work closely with athletes to improve not only fitness but also to improve technique. Many of our athletes live abroad, so the majority of coaching and consulting takes place online, over the phone, and via video conferences. We can provide comprehensive coaching, skill development, and competition tactics, plus any additional resources you might need. Numerous athletes live close to our home of Squamish, BC or travel here for training purposes.

Our preference is to work with athletes holistically. Skills are affected by fitness and vice versa. Tactics and mental performance are also universally critical. That said, we have separated our coaching options for your consideration.