With an approach rooted in exercise physiology and education, Blueprint provides individual athletes, teams, and businesses with the most comprehensive and progressive model for long-term athlete development.

Joel Harwood - Owner & Head Coach

    • Chartered Professional Coach
    • Masters of Education
    • Honours Bachelor of Kinesiology
    • Bachelor of Education
    • NCCP Competition Development Certified
    • NCCP Learning Facilitator
    • PMBI & IDP Trained
    • Over 15 years of skills coaching experience
    • Over 15 years of strength & conditioning coaching experience
    • Over 15 years of experiential education experience
    • Cycling British Columbia - Head Coach (all disciplines)
    • Wilderness First Responder

Javier Munoz Santos - Lead Skills Coach

    • PMBIA Air & Tech Certified
    • Instructor Development Program (IDP) Level 3 Certified
    • Over 10 years of coaching in the Whistler Mountain Bike Park 
    • Over 10 years of  instructor training for Whistler Mountain Bike Park
    • Over 5 years as Professional Mountain Bike Instructor Association (PMBIA) Air & Tech Course Conductor
    • Association of Canadian  Mountain Guides (ACMG) Certified ASG
    • CASI Level 3 Ski Instructor 
    • CSIA Level 3 Snowboard Instructor 
    • Occupational First Aid 
    • Wilderness First Responder


A science-based approach that provides ongoing improvement without plateaus. Foundation first, process second, outcome third.


Distinct programs tailored to individual needs, performance indicators, and training history. Unique plans for unique needs.


An all-inclusive approach including skill development, injury prevention, strength training, conditioning, nutrition, and sport psychology


"After stepping away from ski racing in 2018 and committing 100% to mountain bike racing I needed someone with a complete training program. Joel helped me make massive gains in my fitness and skills on the bike. We have worked hard on improving my cornering technique and overall body position. This has not only improved my top speed but also my consistency during race runs which is something I have struggled with over the last two seasons. This year I have been able to race with more confidence and control which has made for some big improvements on the results sheet.

Joel’s unique approach to not only working on the fitness side but actually improving my skills on the trail has been a major part of my progress over the last three years. I am really excited to see what the future holds with Blueprint Athlete Development."

– Kasper Woolley, Yeti Factory Team



Keegan Wright


Jack Menzies

Blueprint athlete, Elliot Jameson racing Crankworx Summer Series 2020

Elliot Jamieson

Georgia Astle - Blueprint Athlete

Georgia Astle

Blueprint athlete, Rhys Verner racing Crankworx Summer Series 2020

Rhys Verner

Blueprint athlete, Kasper Woolley fast on his MTB

Kasper Woolley


"Although this is my first year formally being coached by Blueprint Athlete Development, Joel has been a part of my development for the last five-plus years as a role model. While racing World Cup Cross Country the last few years I would help with the Whistler DFX program alongside Joel and this helped to keep my skills sharp as well as building upon other important areas such as coaching and being able to communicate what I am doing.

Now that I have decided to focus my efforts on enduro I think it’s the perfect time for myself and Blueprint Athlete Development to link up formally. Having previously worked together in some form over the last couple of years I’m very excited to see what this next season will bring."

– Rhys Verner, Kona Factory EWS Racer


Blueprint Athlete Development provides thorough, data-driven programming for every kind of athlete from aspiring kids to professionals. We work with all kinds of sports, including cycling, motocross, alpine skiing, mountaineering, and team sports. Each plan encourages sustainable development through ongoing collaboration and consultation. No two athletes are the same, your training shouldn't be either.


Individual and flexible models catering to motivated athletes. Deliberately structured for specific needs, goals and timelines.


Practical programs tailored to completely fulfill the needs of each client. Seamlessly integrated, and catered towards key events.


Ongoing communication, modification, testing and feedback cohesively used in an athlete-centered regimen.

This type of coaching takes a holistic and long-term approach to maximizing athletic performance. We begin by addressing your deficiencies as a generalist, followed by working on the specifics that allow for personal bests and wins. Every aspect of an athlete's training is taken into consideration: strength, conditioning, skill development, cross-training, and flexibility, along with balancing daily routines such as work, school, family, and recovery. This process is data-driven and detail-oriented, yet flexible enough for ongoing adjustments. These programs are a constant evolution, just like each individual.


At Blueprint, we work closely with athletes to not only improve fitness, but also to improve technique. We. Many of our athletes live abroad, so the majority of coaching and consulting takes place online, over the phone, and via video conferences. We can provide comprehensive coaching, skill development, and competition tactics, plus any additional resources you might need. Many of our athletes live close to our home of Squamish, BC or travel here for training purposes.

Our preference is to work with athletes holistically. Skills are affected by fitness and vice versa. Tactics and mental performance are universally critical also. That said, we have separated our coaching options for your consideration.

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"After stepping away from DH and into Enduro in 2016 there were some big changes in my training. Joel tailored a program that allowed me to build the all-day endurance I needed as well as maintain the strength I had gained from DH training. Clearly we have been on the right track and it showed in my results after the first two rounds of the 2016 EWS and continued into and throughout 2017."

– Remi Gauvin, Rocky Mountain Race Face EWS Team



Blueprint Athlete Development also offers complete programming packages and professional development for coaches, teams, school districts, and bike parks. We have created and implemented programs at the Whistler Bike Park, School District 48, the Canadian National Enduro Series, and Cycling BC.

"Joel has been coaching in the Whistler Bike Park for 10 years, he is an outstanding coach and has a wealth of experience developing athletes of all levels. Joel was instrumental in the creation of the Whistler Development Team, from its inception to achieving amazing results with the team at B.C. Cups, Nationals, and Provincials. He is dedicated to the sport of mountain biking and his athletes in every way."

- Anna Boyd | DFX Kids Mountain Bike Programs Supervisor | Whistler Blackcomb


    For more information, to apply for coaching, or to connect about upcoming projects, please use the provided contact form. 

    – Joel Harwood

    Norco Bicycles partner with Blueprint Athlete Development
    Blueprint Athlete Development partners with Poc Sports
    Blueprint Athlete Development partners with Shimano
    Fox Racing Shox
    Blueprint Athlete Development partner, Vorsprung Suspension